RBI Upgrades Paybook Product with Deep Research

A new executive companion is now available to C-suite executives.

OMAHA, Neb. — July 17, 2025 —  Redefining Business Intelligence (RBI), the innovative AI-focused data science firm, announced today that its flagship Playbooks offering has now been upgraded with the addition of deep research and a new AI companion that acts as an executive assistant to C-suite executives and board members setting strategy based on an RBI Playbook. RBI is an award-winning data science company that creates AI tools and processes to pull actionable insights from very large data sets.

“Technology is moving very quickly, especially when it comes to leveraging AI for business intelligence,” said RBI CEO Laura Lasher, who previously served as President of Mortgage for Arbor Bank. “We’re keeping up by leaning into the very tools that are so disruptive. Scott has found a way to use the tide of AI change to benefit our clients and the results are outstanding.”

RBI launched with Playbooks, detailed reports and action plans that harvested actionable insights from data lakes and returned step-by-step plans. Then the company added a companion chat interface to allow users to ask questions about the data and the harvested insights. Now, new deep research capabilities in Large Language Models has allowed RBI data scientists to create huge 50-page reports on clients and their industry, turning the AI companion from an assistant into a superhero.

“This is a very big change. In terms of power, our Playbooks are 10X what they were when we launched in 2023,” said Scott Schang, Chief Data Scientist for RBI. “Delivering a very deep and rich experience to our users requires a tremendous amount of complexity in the back end. But the result is an AI companion informed with a much richer holistic data set. It's reducing more noise and delivering insights of much higher accuracy. It’s giving our clients better advice and direction.”

Founded in 2023, RBI empowers industry leaders by employing sophisticated AI research techniques to deliver comprehensive reports and strategic recommendations. Acting as an outsourced data science department, RBI helps clients make data-driven decisions to innovate.

By combining AI with human business analysts who know the industry and can spot hallucinations and other AI errors, RBI has changed the game at a price point well below that of setting up and staffing a data science department. The result is augmented analytics, which uses AI to automate data collection and initial analysis followed by human business analysts who harvest insights, all provided on an affordable outsourced basis.

The company’s RBI Playbooks are already in use across the industry, providing actionable information to lenders and service providers with built-in action plans, all based on large data sets processed by well-trained and supported AI overseen by experienced industry experts.

For more information, visit the company online.

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